Back to the Future: The Return of On-Premises Data Storage
Media and entertainment organizations are among the world’s biggest consumers of data storage. Given the boom in content creation seen in recent years, this is hardly surprising, and according to industry estimates, it’s driving a storage technology and services market that will grow from more than $10 billion in value last year to $28.5 billion by 2032.
One of the big challenges facing M&E organizations is where to keep all of their data. There is a wide range of options out there, from legacy on-premises technologies to outsourced public cloud services—an approach that has built huge momentum. In the last 20 years, the likes of AWS, Microsoft Azure and Google Cloud have become extraordinarily successful providers of cloud-based storage and today, the market is booming: Having reached over $108 billion last year, it is expected to grow to more than $660 billion by 2032.
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