More Than Words: Customer Conversations Are a Goldmine of Business Insights

Posted: 2nd Aug 2024

In a data-driven world, the contact center and its customer interactions are becoming an increasingly invaluable resource for businesses. The business insights that can be drawn from customer conversations can largely benefit various departments and stakeholders within the organisation, from Compliance Management and IT Admins to Legal, Marketing, and Team Leaders.

In a recent chat with Britta Chiaia, Product Manager at ASC Technologies, we discussed why businesses should leverage insights from customer conversations, and how they can do it using ASC’s Recording Insights platform.

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