IBM Preaches Cognitive, Cloud, And IT Consumption
They say it's not just about the technology. It's really about the business. But that brings to mind an old adage from the car industry: You sell the sizzle not the steak. Right now the sizzle is cognitive computing. It has edged out big data and analytics in the one-upsmanship match of IT leadership and the next big thing. At the Edge conference last week, when IBM executives talked strategy and road maps, cognitive computing was on the tip of tongues.
Cognitive is a differentiator, an upper hand for IBM. Big Blue has not let the world forget about Watson, its game show champion that's evolved into a must-have business advantage in the making. Watson's augmented intelligence, a term IBM prefers over artificial intelligence, has been applied to healthcare, finance, commerce, education, and security. According to IBM, it has thousands of scientists and engineers working on cognitive projects, which also extend to clients, academics, and external experts.