Hospitality Survey reveals CIOs focus on mobility and connectivity
A Digital Transformation survey done by Alcatel-Lucent Enterprise in 2018 in the hospitality industry reveals that hotels put hyper-focus on mobility and connectivity. The survey identifies three pillars of a digital transformation: mobility, digital customer experience and connectivity through Internet of Things. And reveals leaders, laggards, and how IT strategies and investments differ.
- Cyber threats on the radar: 74% of hotels have indicated that they will allocate their IT budget to security in 2018.
- Innovators identify guest Wi-Fi, CRM/loyalty and customer-facing mobile apps as top investments for digital transformation.
- Looking ahead to 2020, In their battle to differentiate, leaders will distinguish with guest analytics and further personalization through A.I., in-room automation or location-based marketing
Download the survey report to learn more!